Email marketing is a form of direct marketing that uses email to promote a business, website, or any other product. It is the act of sending a commercial message to a group of people using email. Email marketing involves using email to send advertisements, request business, social sales, or donations.

The effectiveness of email marketing is 40 times more effective than social media. It has a return on investments (ROI) of $36 for every $1 spent. For every $1 spent on Email Marketing, you can expect a return of $36. This is comparatively higher than any other marketing technique.

Introduction to Email Marketing.

Email Marketing is an effective Email program that will help you keep your audience informed and engaged on your brand and its offering. Email Marketing has been around for a long time. It is continuing to generate an impressive return on investments for thousands of marketers around the world as a result, it is still growing in 2022.

Benefits of Email Marketing.

Before you decide to invest in Email Marketing, here are some benefits of it which is worth learning.

• Cheap way of among other marketing process.
• Full control over your marketing communication.
• Precision – You know to whom you’re sending your Emails.
• Low effort to measure results.
• Target mobile device users.
• Easy and comfortable to use.
• Personalized communication.
• Fully automated.
• Excellent return on investments.

Deciding Which Email Service Provider to Use.

So before we move on to set up our Email Marketing campaign, we need to know a few things. Do we need an email service provider?

The simple answer is “NO”. You can do all the individual activities like setting up your sign-up forms, designing an email template, and even sending it by yourself. But, that will be a lot of time as well as resource-consuming. So to save your precious time Email service provider is used. The email service provider does a lot of work for us. Its main advantage is that it is flexible to use.

So with that being said let’s move on to review Email Service Providers.

HubSpot Email Marketing

HubSpot is a popular site best known for its marketing automation platform. Its free version can send kickback emails from leads. It can send thank you emails after purchase or just promote the current campaign. One of the best things about HubSpot’s email marketing tool is its ease of use.

The tool is user friendly i.e. it supports a handy drag-and-drop visual editor. Not only that it also comes with equipped and ready-made templates to make you run immediately. Once you open your account you can access another tool like free-forever CRM and many more for free.

Sender

The sender is also one of the best free Email Marketing service providers in the market. It has a feature to ensure its deliverability and lets you create an amazing-looking newsletter, or mails without having any HTML knowledge. It supports the drag-and-drop feature and is user-friendly.

The sender has ready-made templates to make your work easier and simpler. You can get a free trial on the sender.

Mailchimp

Mailchimp is the leader when it comes to email marketing and if you’ve already researched it then you might know about it. What makes it a great marketing tool is its features. The best part about using this marketing tool is that it provides a free plan for up to 2,000 contacts and 10,000 emails per month but it contains ads.

For beginners, it is an ideal plan to grow their audience and create campaigns. It lets you automate your email at crucial steps of your audience journey.

Also Read: Best Email Marketing Service Provider for Free!

Things to Consider While Choosing Marketing Services

• Price
• Features
• Support
• Simplicity

Price

Pricing doesn’t matter if you’re planning to use this marketing tip for a longer period. But it will matter if you plan to use it for a very long period. There’s not that huge difference in the pricing of tools but here’s the deal. You need to choose the tool that suits you the best and the amount of traffic you have.

Here you can see a few comparisons. [Let’s say you have 5000 contacts(Emails)]

• Mailchimp: $75
• CampaignMonitor: $49
• GetResponse: $79
• AWeber: $49
• Systeme.io: $27

Features

Features in most of these tools are almost the same. We’ve some funnel builders like GetResponce, and many others may give some image hosting capabilities like Aweber and so on.

When we talk about the core email marketing features, which are List Building and management, Campaign management and monitoring, Forms building and integrations.

Support

All these top companies have excellent support and customer care. So whenever you get into something you can contact them and the response will be fast.

Simplicity

In general, all these platforms are user-friendly and easy to learn. It will be a 1-day work for you to know how everything works in the platform you’re choosing.

Building Contacts List

Now, this is an important step in this process. Building an email list is the main process cause it’s where you’re going to generate your traffic. So link building is the process of collecting emails into organized lists. So you can send them emails later on.

How to build a contact list?

So the simplest way possible to build an email list is by lead magnets. It is a common way to build a contact list. It’s a process of giving something free to people in the form of emails. For free it could be anything like e-books, free courses, software, or anything.

It is very important to give a High-Quality Lead magnet, so people will trust you. It is the concept of list Building in General. Let’s now discuss some more details and other methods to build and grow your email lists and go somehow practically.

• Subscription Newsletter
• Popups in websites
• Injecting Newsletters into other social media
• Running a free giveaway

Subscription Newsletter

A subscription newsletter is a basic strategy for collecting contacts. You can see in every website where a box appears from nowhere and asks to subscribe to their newsletter. The working principle of this is that whenever someone subscribes to the newsletter by inputting their emails then it will be directly added to the website owner’s contact list.

Adding this to your website is an easy process. You can find a lot of plugins like master popups if you use WordPress. Other than that you can also directly add it by going to your email service providers like GetResponce, Systeme.io, etc.

Popups in website

So before we begin you might have seen that on some websites when you’re reading articles then a popup appears and asks you to subscribe to the newsletter to get a specific item for free. Notice how attention-seeking those popups are.

While adding popups to your website you need to be sure that the product that you’re giving is liked by most of your audience that pushes them to subscribe to your newsletter.

Injecting newsletters into social media

It is a very good and efficient process to collect the contacts. You might’ve seen that some YouTubers or Instagram users use this trick to increase and engage their audience’s attention to their content. They’re making a good output by this method.

If you have good traffic on your social media then I highly recommend using this method. Some good reasons to use this method are that it is easy, efficient, and generates a good output.

Running a free giveaway

Running a free giveaway is also one of the best ways to build your customer lists. Lots of people will get free items. Through this process, you’ll not only be able to build your contact list but also grow your social media like Facebook, YouTube, Instagram, etc.

You can use platforms like easypromosapp,rafflecopter, shortstack, or gleam.io to create and manage a Giveaway.

You can also use some other paid methods like running a Facebook ads campaign or Google ads campaign to build your contact list.

Setting up Email Campaigns

Now since everything has been done, It’s time to create an Email campaign so that you can send it to your contact list. For that here are some steps you need to follow:

• Pick your target audience
• Create an Email template
• Schedule your emails

Picking target audience

Before creating any kind of email you need to be sure to whom your email is going. You need to know what kind of categories your audience likes. It is extremely important because it affects your click rates. The more favorable your email to your audience is the more clicks you’ll get.

Keep in mind who your target audience is before you run off creating copy and designing your email templates.

Create an Email Template

Now that you’ve picked up your audience it’s time to create a template for your email. You need to spend some time crafting a perfect template for your emails. It matters a lot if you’re emails look professional then they can engage a lot of audiences. The click rates will also be higher.

Remember you don’t need to hire a designer for this. It can be done by anyone. You don’t need to code for designing the email templates if you’re using service providers like GetResponce, Systeme.io, etc. because they support the drag-and-drop method.

Schedule your Email Campaign

Now that you’ve created an email template. It’s time to schedule your emails so that they will reach the right audience at the right time. If you were to send a one-off email blast, you could send it immediately or schedule it for later.

Additionally, you could adjust the send time to match your subscriber’s time zone.

Don’t wait, If not now, then when?
Start your Email Marketing Journey!