Email Marketing is one of the best ways to grow your business, engage more and more audiences, or sell any of your products right away. And there’s a reason for the hype of Email Marketing. Email Marketing is used by almost all businesses around the world. The reason is that is more efficient and cheap than any other kind of marketing.
And all the audience gained by this marketing process is based on your niche. If you don’t know what Email Marketing is then we have an article about that on
What is Email Marketing and How to Make Money With It?
Why Email Marketing is so Important to Grow Business?
Other than the craze of Email Marketing on the internet there are lots and lots of advantages to using it. It is the best communication tool between consumers and businesses. But why do you think email marketing is important?
Well here are some of the reasons for its popularity:
- It has one of the highest returns on investments (ROI) at 4,200%.
- Email allows you to connect and integrate your marketing channels for a cohesive and fluid journey through your sales funnel.
- You can create personalized and custom experiences that, in turn, increase engagement and convert more leads into customers.
- Harness the power of automating your emails, and supercharge your marketing strategy (work smarter, not harder)
No doubt why Email Marketing is so popular!
Top Email Marketing Services
Systeme.io
Systeme.io is an amazing Email Marketing service provider that lets you create an account for free for a lifetime. It is an excellent Email Marketing service provider that provides an automated email-sending system for free users. It lets you send 5,000 emails per month. Systeme.io also lets you create a funnel from it.
![email marketing [UntoldClue]](https://www.untoldclue.com/wp-content/uploads/2022/03/systeme.io_-1024x481.png)
Features
- Emails Campaign
- Autoresponders
- List segmentation
- A drag-and-drop editor
Pricing
| Plan | Pricing | Contacts |
|---|---|---|
| Freemium | $0 / month | 2,000 |
| Startup | $27 / month | 5,000 |
| Webinar | $47 / month | 10,000 |
| Enterprise | $97 / month | 15,000 |
Using its paid version is worth it. Its startup plan is only $27 per month which is way less compared to other tools here. Unsure whether system.io is the right fit for you? You can use its free version without any worries.
Sendinblue
Sendinblue is also one of the best email service providers in the market. I offer you a variety of email marketing tools from multichannel workflows to advanced personalization. Recently it has gained a lot of popularity and the reason for that is its service. It lets you send 300 emails per day and create an unlimited contact list.
![email marketing [UntoldClue]](https://www.untoldclue.com/wp-content/uploads/2022/03/sendinblue-1024x500.png)
Features
- Segmentations
- A drag-and-drop editor
- Unlimited contact list
- Landing pages
Pricing
| Plan | Pricing | Emails per Day |
|---|---|---|
| Free | $0 / month | 300 |
| Lite | $25 – $99 / month | 10,000 – 100,000 |
| Premium | $65 – $599 / month | 20,000 – 1,000,000 |
| Enterprise | Custom | Custom |
The Free plan includes an email template library and SMS marketing, while the Lite plan boasts no daily sending limit and A/B testing. The Pro and Enterprise plans include access to Facebook ads, landing pages, and telephone support. These features help you to promote your email campaigns through your social media accounts.
MailChimp
If you’re doing some research on Email Marketing then you might have heard of MailChimp. Well, it is popular in the field of Email Marketing. It is a popular Email Marketing service known for its unique and creative branding paired with user-friendly and modern features.
![Email Marketing [UntoldClue]](https://www.untoldclue.com/wp-content/uploads/2022/03/mailchimp-1024x475.png)
Features
- Automation
- Form and reporting
- Landing pages
- 10,000 emails a month
- 2,000 contact list
Pricing
| Plan | Pricings | Contacts |
|---|---|---|
| Free | $0 / month | 500 |
| Essentials | $9.99 / month | 50,000 |
| Standard | $14.99 / month | 100,000 |
| Premium | $299 / month | 200,000+ |
Sender
Sender offers features suitable for small businesses, allowing you to easily create and manage your email campaigns. It allows you to integrate with other platforms, like WordPress and WooCommerce, easily. It is one of the best email service providers in the market. Sender is easy to use and user-friendly.
![email marketing [UntoldClue]](https://www.untoldclue.com/wp-content/uploads/2022/03/sender-1024x513.png)
Features
- Newsletters
- Advanced segmentation
- Analytics
- A drag-and-drop builder
- Landing pages
Pricing
| Subscriber Amount | Pricing | Number of Emails |
|---|---|---|
| 5,000 | $11 / month | 60,000 |
| 10,000 | $23 / month | 120,000 |
| 15,000 | $35 / month | 180,000 |
| 25,000 | $59 / month | 300,000 |
| 50,000 | $120 / month | 600,000 |
Hubspot
HubSpot is pretty straightforward to set up and offers a wide range of free features. They’re great for small businesses looking to expand. With HubSpot’s Free plan, you get most of the standard email marketing features — but no A/B testing and no access to more advanced features like blogs, CTAs, and one-on-one technical support.
![email marketing [UntoldClue]](https://www.untoldclue.com/wp-content/uploads/2022/03/hubspot.png.webp)
Features
- Sign-up forms
- Reporting
- Integrations
- Advanced segmentation
Pricing
| Plans | Pricing | Contacts |
|---|---|---|
| Free | $0 / month | 1,000,000 |
| Starter | $50 / month | 1,000 |
| Professional | $890 / month | 2,000 |
| Enterprise | $3,200 / month | 10,000 |
Well, I personally don’t recommend using it because there are lots of downsides to it. They have steep pricing and a limited number of contacts. You’ll have to pay an additional fee to increase your number of customers ($50 for 1,000 customers).
Things to Consider While Choosing Email Marketing Service
You should watch out for a lot of things while choosing an Email Marketing Service. You’ll get problems in the future if you don’t consider some things while choosing the right tool at first. So what are those points to be considered?
- Know your business size
- Look for the features you need
- Try choosing an all-in-one Digital Marketing Service
- Know your budget
Quick Overview
Now here’s a quick breakdown of all the Email Marketing Services mentioned in this post. Here’s a list of calculated Average Monthly Costs and the Average Number of Emails that you can send at the highest price point.
| Services | Average Monthly Costs | Average Number of Emails |
|---|---|---|
| Systeme.io | $43 | Unlimtted |
| SendInBlue | $233 | 369,670 |
| MailChimp | $108 | 570,000 |
| Sender | $49 | 212,500 |
| HubSpot | $1035 | 56,750 |
Conclusion
By now you’ve already known that effective email marketing is a digital marketing strategy and how crucial it is for your business.
It’s not that hard to choose the best tool. You can easily analyze from the above graph. I highly recommend you to use systeme.io due to its service, features, and rate.
If you’re planning to use other tools then make sure to use an all-in-one digital marketing tool cause you’ll be able to rub your entire business in one place. If you are unsure about which platform to use then consider using the free version at first and buy it later on.
Your customers are using emails ——– So what are you waiting for?